SUNRISE BREAD
The Best Bread Makers since1964
About us
OUR HISTORY
One of Pakistan’s pioneer food companies Ashrafi Bread has a long running history of producing the finest quality of products for consumers.
The flagship brand Sunrise caters to its consumers in Karachi & neighboring areas. We bring with us the experience of Ashrafi Group since 1964 with 5 Bread manufacturing plants.
We cater to a wide variety of markets, consumer and international clients.
PRODUCTS & BRANDS
Using the finest ingredients sourced from all over Pakistan the bread industries produces Breads, Buns, Rusk’s, Paratha’s, Biscuits and Savories. To the consumer we are known through our portfolio of brands ranging from Sunrise Bread, Classic Bread and Brady’s Bread.
OUR QUALITY ASSURANCE
Here at Sunrise Bread we are all about providing you with real fresh bread.
What is Real Bread? Bread that is made the way bread should be, free from artificial preservatives, emulsifiers and other taste enhancers. All of our bread is made using traditional techniques and slow fermentation. This is because the more time bread is given to prove, the healthier it is (easier on digestion) and the flavor is enhanced as it has the opportunity to develop; giving you a slice of bread that tastes like never before.
OUR WORKFORCE & MISSION
Ashrafi Bread could not bake, market or distribute its products without the talent, dedication, and hard work of its employees, associates, and independent distributors. These people are one of Ashrafi’s greatest assets. Their professionalism, enthusiasm, and dedication to do their best are vitally important to the success of our company.
As a team, our mission is to drive sustainable growth that enhances value for our shareholders, associates, distributors, customers, consumers and communities. We accomplish this by:
Growing Sales by developing new and core markets through new customers, new products and strong brands.
Investing Wisely by using technology and efficiencies to be the low-cost producer of delicious bakery foods.
Giving Extraordinary Service by going beyond the expected to meet customer needs.
Baking Smart by innovating to improve processes, enhancing quality, reducing costs, and conserving resources.
Appreciating Team by respecting every individual, embracing diversity, and promoting career growth.
